Tobias Düring  SEA Freelancer Hamburg

Google Ads will be worthwhile for you if your profit per sale is high enough that there is still enough room for advertising expenses. The expenses per sale vary greatly per industry and online presence. I am happy to advise you!

As an example: You receive 100 € per sale and remain profitable at 20 € advertising expenses per sale, then it makes sense to achieve as many sales as possible and thus spend as much Google Ads budget as possible, as long as the advertising expenses per sale can be maintained, because this will also increase your profit.

It is my task to maximize your profit while adhering to your target specifications. However, we will typically not start with the maximum budget, but rather optimize the Google Ads account step by step and possibly expand the Google Ads budget. As a Google Ads freelancer, budget suggestions are among my regular tasks that I am very happy to undertake. At the end of the day, you alone determine the amount of your budget.

SEA agencies are excellent for SEA managers to acquire a lot of knowledge, from which their clients can benefit.

However, commissioning an SEA agency brings with it the uncertainty of whether you will be assigned a very good or a moderately good SEA manager. Often it has to do with the fee that the agency earns with you. But frequently also with the workload of the agency employees.

Agencies are known for hiring entry-level professionals cheaply, who on average leave the agency again after about 2 years.

The hourly rates set by SEA freelancers are on average 50% cheaper than those of SEA agencies. No wonder, because in an agency, the reception, management, and many other costs also have to be paid for.

If you hire an SEA freelancer who has gathered several years of experience in an agency, you have typically purchased a very good price-performance ratio. What else matters you can read below in the question: "How do I find the best Google Ads freelancer?"

An employee is cheaper than an SEA freelancer if they work full-time on topics related to Google Ads.

If only a few hours of work per month are required for Google Ads, an SEA freelancer is cheaper. In addition, an SEA freelancer is highly specialized in the tasks to be completed and is always up to date with the latest knowledge.

In particular, employees who are not trained in the subject should not manage Google Ads. The challenge with Google is that Google makes it easy to spend money. You are responsible for setting the Google Ads settings to target potential customers, and this requires experience or instruction. Without Google Ads expertise, wasted amounts of money can quickly arise to the extent that you could have employed several freelancers. In the worst case, the entire advertising budget has been burned.

There are many campaign types in Google Ads and Google introduces new campaign formats and also phases out campaign types. Which Google Ads campaign type is the best depends, of course, on the available budget, the advertising goal, and the industry.

Search Campaign

The Search campaign is the classic campaign type of Google Ads where text ads can be placed in the Google search and the Google Search Network. The top revenue search queries should be included as keywords here to ensure they are delivered as well as possible.

Performance Max Campaign

Performance Max is Google's new all-in-one wonder weapon, which is heavily driven by artificial intelligence. Performance Max serves Search, Display, Shopping, YouTube, and Gmail with dynamic ad formats according to performance specifications and is already partially replacing the previous campaign formats. Some Google Ads experts suspect that ReMarketing plays a major role in the good performance results of this campaign type. Not everyone succeeds in a good setup of Performance Max. I have always been able to achieve very good results with Performance Max and am of the opinion that this campaign type should not be missing in any Google Ads account!

ReMarketing Campaign

ReMarketing is the possibility to address a website visitor again with advertising. This function contributes to better performance and can be integrated into all campaign types. Implementation requires compliance with data protection regulations.

Shopping Campaign

The Shopping campaign was for several years the most important campaign type for Retail. The product lists could be marketed very well via the connection of the Merchant Center. In the meantime, Performance Max takes over this function.

Display Campaign

The Display campaign is a phasing-out campaign type that is being replaced by more modern, strongly AI-driven campaign types such as Performance Max and Demand Gen, because they are more effective in achieving goals.

Discovery Campaign

Discovery campaigns have been replaced by Demand Gen campaigns.

App Campaign

With App campaigns, searchers are made aware of your app in Google Play and other Google channels. If the marketing of your app directly contributes to profit, this is a must-have campaign.

Smart Campaign

The Smart campaign type was conceived as Google Ads for small businesses with a small budget. The smart campaign is easier to set up and has limited regional delivery and limited reporting functions.

Companies that can afford SEA freelancers should rely on campaign types like Search and Performance Max.

Video/YouTube Campaign

YouTube or Video campaigns generate attention for your brand with videos. YouTube campaigns are worthwhile for companies that want to grow in their brand awareness and have the corresponding budget. YouTube campaigns are most effective shortly before and at the start of a strong sales period, in order to be in the minds of potential customers at the right time.

A good alternative to the Video campaign is Demand Gen. Despite the high AI component of Demand Gen, there are many setting and reporting options that can lead to a particularly efficient branding effect for your own brand.

Demand Gen Campaign

Demand Gen campaigns generate attention for your brand with images and/or videos. This makes it a so-called branding campaign, which does not lead to quick sales but first only increases the demand for your brand. However, Demand Gen does this very well, as long as you can define your customer base very precisely, e.g., with age, gender, interests, market environment. Let an experienced SEA manager or SEA freelancer help you with this.

If videos are also stored in Demand Gen, they are a major part of the ad serving, so this campaign type can be a better alternative to pure YouTube campaigns.

With Demand Gen, start-ups and established companies can gain market share. If you are only interested in pure sales at a specific CPA or ROAS, you are better served with Search campaigns and Performance Max.

In the following article, you will learn Google's view on how to select the right campaign type.

Google Ads freelancers should:

• Have several years of experience.
• Have worked in an SEA agency for at least two of those years.
• Be able to prove that they have increased revenues.
• Know the fundamental specifics of your industry.
• Be up to date with Google Ads.

You can find Google Ads freelancers in the following ways:

• Get a Google Ads freelancer recommended by your network.
• Search for "Google Ads Freelancer" possibly connected with your location, e.g., "Google Ads Freelancer Hamburg" in Google.
• Commission personnel service providers or freelancer portals for the search - this is often associated with a price surcharge.